TMAN 680 Fall 2012
Balanced Scorecard: Samsung
Korean is the technology-based organization that is the subject to get my Well balanced Scorecard. Founded in 38 in Seoul, South Korea, Samsung Electronics Co. Limited. engages in the manufacture, syndication, and sale of finished electric products and unit solutions around the world. They offer buyer products, which includes mobile phones, tablets, televisions, Blu-rays, DVD players, home movies building, multimedia players; home appliances, just like refrigerators, washing machines, air conditioners, and so on; Laptops and private computers. The corporation also models and produces integrated circuits for digital information safe-keeping in gadgets. It has functions in Korea, U. T., Europe, Asia, Africa, The african continent and China and tiawan. Because of the plus size of the Samsung korea Corporation, I will focus on Samsung smartphones, one among their technology-intensive business units. The vision of Samsung: " Samsung is usually dedicated to growing innovative systems and useful processes that creates new markets, enrich people's lives, and continue to make Samsung a digital head. вЂќ Their very own mission statement, " For Samsung, all of us follow a straightforward business philosophy: to commit our ability and technology to creating superior products and services that contribute to a better global society.
Samsung's net sales have increased from 158. 9 billion in 2007 to 220. 1 billion in 2011. Their total resources grew coming from 280. almost 8 billion in 2007 to 343. six billion this summer. Unfortunately their particular total liabilities went coming from 181. 7 billion in 2007 to 202. 6 billion this summer. Stockholder's value almost bending from 70. 8 billion dollars in 3 years ago to 141. 1 billion dollars in 2011. Samsung's net income likewise increased from 12. being unfaithful billion in 2007 to 21. a couple of billion this year. It's also not really strange to determine their worker base boost due to their volatile growth above this five-year time span. That were there 254, 500 employees in 2007 and now have over 344, 000 employees in 2011 (" About Samsung, " 2010). Their electronics section has 190, 500 personnel at the end of 2011. With regards to the Smartphone business unit out from the 1 . five billion mobiles sold globally in 2011, Korean accounted for 330 million of these units. Their particular Galaxy H II offered more than twenty million models since its start in 2011. News, Samsung launched the Galaxy S 3 and expects to boost their company and boost market share inside the mobile phone area (" About Samsung, " 2010). The balanced scorecard is defined as a management system that maps a great organization's strategic objectives in to performance metrics in four perspectives: financial, internal operations, customers, and learning and growth (NetMBA, 2002). The four points of views mentioned above build the well balanced scorecard construction. To create a well balanced scorecard pertaining to Samsung's Mobile phone business division this platform has to be utilized. First, I will assess the mission, vision, challenges, and companions of the company. The vision of Samsung: " The samsung company is committed to developing ground breaking technologies and efficient operations that create new markets, enhance people's lives, and continue to make Samsung an electronic digital leader. вЂќ Their mission statement, " At Samsung korea, we stick to simple business philosophy: to devote the talent and technology to superior product or service that bring about a better global society. The samsung company not only makes smartphones, but in reality create components like displays and built-in circuits that also get into competitor's smartphones, such as Apple's iPhone. Samsung's competitors inside the mobile phone industry are Apple, Microsoft, Yahoo, HTC, Nokia, and Cell phone. Samsung will not make their own proprietary application and equipment as Apple, Google, and Blackberry. The samsung company exclusively uses Google's Google android Mobile OS for their telephones. Another challenge Samsung faces, is that their mobile phones are not only in competition with other telephones that have diverse software websites, but they are in even stiffer competition...