Reyes Haircutters Company Situational Analysis
Founded and set up in 1991 by simply Les Reyes, Reyes Haircutters started with only three company-owned salons. Now, having gone ahead of its rivals in numerous ways through franchising, Reyes Haircutters grew to much more than 200 limbs nationwide with one in London, U. K. in less than ten years and soon to open in Doha, Qatar in addition to United States. Generating recognition through the years through not only in numerous consumer honor giving physiques, but in the Philippine organization communities as well, the Reyes Haircutters brand is undoubtedly one of the market commanders in the personal care market. The Reyes Haircutters comes after a best-cost provider approach that revolves around being a " Filipino Friends and family SalonвЂќ, which will caters to every member of the family and slashes across numerous income amounts with their affordable prices. They perfected a system intended for delivering affordable services towards the entire family in a hassle-free no-appointment environment. In a best-cost provider strategy, a brand strives to give buyers more value for their money by satisfying buyers' expectations about key top quality, features, functionality, or services attributes although beating their particular price targets. This is a hybrid strategy that blends elements of a low-cost approach and a differentiation technique effectively. In this case, RHC, branding themselves like a " Filipino Family SalonвЂќ, is designed to attract consumers with a strong sense of nationalism, or rather, a preference to get the Philippine culture on the best expense possible. This strategy, which happens to be the style on which RHC is built upon, is their particular sustainable competitive advantage which has proven to be quite effective in the Philippine setting. Direct competitors include Ricky Reyes Salon, David's Salon, and Along with Fix.
We are the Philippines leading provider of globally competitive-oriented employees united in a shared commitment to excellence in all our clients, pursuing the...